Hi,

I’m Miron Lulic. I’ve built and launched a handful of companies. Some worked incredibly well. Some didn’t. I learned a lot from both.

The early reps

Frugalytics (2009) was my first personal startup: a mobile website and app built for comparison shopping on the go. It reached about 200,000 downloads, which felt huge at the time. The catch was unit economics. In that category, you need massive scale to build a meaningful business, and we weren’t there.

Swagsy came next. I built a marketplace powered by online tastemakers who shared deals with their audiences. We raised money, built a strong beta, and ran a small pipeline of flash sale endorsements with celebrity curators. The model didn’t scale. The economics of performance-based endorsements were tougher than expected, and coordinating celebrities was its own full-time sport. Lesson learned: move fast, test hard, fail quickly.

The scale years

In 2011, I helped build and launch Optima Tax Relief, where I led digital strategy and development. We scaled from $0 to roughly $30M/year in revenue in three years, and Optima earned the #3 spot on the Inc. 500 in its debut year. Optima has since become one of the largest and most trusted tax resolution firms in the market.

I jumped into LoanNow, a responsible lender positioned as a better alternative to payday loans. LoanNow originated about $10M in loans and secured a $50M credit facility.

In 2016, we made a big call: pivot away from direct lending and focus on a project I’d been building on the side that showed even more promise.

What I’m building now

That project became SuperMoney, a financial services marketplace and AI financial assistant with a simple mission: relieve financial stress. It’s ambitious, but we’re making progress. SuperMoney made the Inc. 5000 list 5 years in a row 2021-2025.

I’m excited about what’s next.

Connect With Me

You can find me on LinkedIn or Twitter or Instagram or Quora.

Outside of startups, I’m also into endurance sports and even completed an Ironman. If that’s your thing too, you can follow me on Strava.