Lulic.com

About Me

Hi,

I’m Miron Lulic – a serial entrepreneur a.k.a. startup junkie. I’ve built and launched a handful of companies. Some have been wildly successful and others were total failures.

My first personal startup project was a mobile website and app called Frugalytics that launched back in 2009. Frugalytics was a mobile-centric comparison shopping engine that helped users make intelligent buying decisions wherever they were. It generated about 200,000 downloads in its day. Not bad but the margins are so low in that space that you need closer to 20 million users to start getting somewhere.

My next startup adventure was co-founding a company I named Swagsy. The Swagsy marketplace was built from a community of online tastemakers who brought their fans and followers sweet deals on their favorite products and services. I raised some money, built a great beta site and a ran small pipeline of ‘flash sale endorsements’ using celebrity curators. However, our hypothesis was wrong. The economics of the performance-based endorsements business model just didn’t equate to a scalable business. Also, working with celebrities is like trying to herd a group of wild cats. Fail quickly and move on.

I helped build and launch Optima Tax Relief in 2011 where I was responsible for all digital related strategy and development. We quickly scaled the company for $0 to ~$30M/year in revenue in 3 years, earning the #3 spot on the Inc. 500 list in its debut year. Optima is now the largest and most trusted tax resolution firm in the market.

Building on the success of Optima I dove into building LoanNow – a responsible lender that offers a better alternative to payday loans. LoanNow originated about $10M in loans and secured a $50M credit facility. In 2016 we decided to pivot away from direct lending to focus on another project I had been working on that was showing even more promise – SuperMoney.

SuperMoney is a financial services marketplace. Our mission is to help everyone make better financial decisions. It’s a lofty goal but we’re getting there.  SuperMoney made it to the Inc 5000 list of fastest growing companies in 2021 and has accelerated every year since.

Very excited for the future.

Connect With Me

You can find me on LinkedIn or Twitter or Instagram.

I’m also a bit of a triathlete and recently completed my first Ironman triathlon.  If you’re in to that sort of thing you can follow me on Strava.

You can also find me on Quora – I try to stay active whenever I get a chance.

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